Chances are you’re familiar with Salesforce – it’s the world’s number one sales application and the leading CRM system. Being cloud-based, using Salesforce is a no-brainer for IT-savvy small and medium sized businesses. In a recent survey of 550 people in technology-driven SMBs, a whopping 59% were using it as their chosen CRM software.
As you can see, its pervasiveness is unquestionable; but nevertheless we identified one area for improvement. Salesforce doesn’t automatically capture … Read more
